Chocolate is a brand founded by Mike Carroll Skateboard and Rick Howard in 1994 (nine months after the creation of Girl Skateboards). Chocolate Skateboards brand is part of the Crailtap Family which includes Girl, Fourstar, Royal, The Art Dump and Lakai Limited Footwear. Chocolate is considered the mark of Chicano Girl, played by Chico Brenes, Daniel Castillo, Paulo Diaz, Richard Mulder, Shamil Randle, Ben and Gabriel Rodriguez Sanchez.
Vincent Alvarez, Kenny Anderson, Chico Brenes, Devine Calloway, Daniel Castillo, Justin Eldridge, Jesus Fernandez, Gino Iannucci, Marc Johnson, Anthony Pappalardo, Chris Roberts, Elijah Berle, Stevie Perez and Raven Tershy.
Pretty Sweet is the new skate video co-branding with GIRL Skateboards. The preview of the skate video PrettySweet was scheduled for 16 November 2012.